“Fiouuu”, “Ziouuuu”, “Voooum”, “Siuuuum”: Bradley Barcola and Ousmane Dembélé make speed speak, in front of Malik Bentalha

17 September 2024 / Interviews

Malik Bentalha as a professor "graduated from the faculty of speed". Ousmane Dembélé as a patient disillusioned by the speed of his feet, just like Bradley Barcola lying on the couch. This is the winning recipe for the latest viral ad fromAdidas, to promote its latest pair of F50s.

Already several million views in total on the various broadcast networks. The new Adidas advert, featuring the comedian Malik Bentalha, still as good, and the two stars of the PSG, Ousmane Dembélé and Bradley Barcola, is all the rage.

Two quick and effective sequences, like them on the field at the moment. The trio has been piling up positive messages for 48 hours.

At the end of the video featuring Ousmane Dembélé, we see Bradley Barcola, ready for his session... It is then the turn of the other PSG winger to move onto Professor Malik Bentalha's couch.

Another video, another success. This time, the player is no longer sitting but lying down. The result is the same, he is totally disconcerted by the speed his new shoes bring him.

Note that the two accomplices of the Parisian attack were teased gently by their teammates during the last training session before PSG-Girona, Tuesday. To the sound of "fiouu", "ziouuu" or other "vouuum", the teammates of the duo teased them each time they touched the ball, during the traditional warm-up bull. A sequence spotted by La Source Parisienne.

Thibaud Vézirian.