EXCLUSIVE – Italian luxury brand Brunello Cucinelli secretly sells its products in Moscow despite European ban

12 April 2024 / Jerome Goulon

Despite European sanctions and the ban on European luxury brands from selling their products in Russia following the invasion in Ukraine, the Italian luxury brand Brunello Cucinelli continues to sell its products freely, but secretly, in Moscow. The brand, founded by Brunello Cucinelli, even organized a private dinner for VIP clients where cell phones and cameras were prohibited, as confirmed by our source, present at this dinner.

Selling luxury products in Russia despite European sanctions can have several consequences. First, it could lead to additional sanctions from the European Union. Additionally, it could harm the brand's image in Europe and other markets where it operates, as it could be perceived as a lack of respect for international sanctions and completely indifferent to the woes of Ukrainians and pro-Putin.

Finally, this could also have an impact on the sales and reputation of the brand worldwide…