Amazon: François Fillon’s methods to promote his book
Always check the recipient before sending a text message! François Fillon's communications teams should have turned their thumb seven times before clicking the "send" button on his phone...
It is France Info who brings back the ball: A text message from François Fillon's team would have landed by mistake in the wrong recipient and would have revealed the marketing methods of the candidate in the Republican primary, to boost the sales of his book Do.
The contents ? “ Dear friends, François Fillon is asking for many more comments on his book on the FNAC and Amazon sites. Thank you all for stepping up in this sense”, sent to “the troops of the Paris deputy” asking them to post more positive comments on the online sales site. But France Info has taken note of this SMS!
However, François Fillon seemed proud last week, posting on his blog: “Already more than 50.000 sales for Do ! ". But as we recall France Info, these are the publisher's sales to booksellers, with public sales reaching only 17 copies. But only five comments have been added since… Nice guys!
