AB1 gets a makeover: new editorial line and redesigned look

This Thursday, Vincent Grynbaum, Managing Director of Mediawan Thematics, gave an interview to Puremédias to announce the rebranding of AB1. After the repositioning of Mangas in 2022 and RTL9 in 2023, AB1 is benefiting from a complete overhaul, marked by a new editorial line and a modernized visual identity. This approach aims to consolidate the channel's place in the world of themes.

The success of RTL9 in 2023 validated the premiumization strategy implemented by Mediawan. With RTL9 at the top of the pay TV channels, AB1 is adopting a similar approach. Grynbaum specifies that this transformation includes enriched programming with popular series such as Doctor Who, Lucifer et TThe channel also retains the exclusivity of broadcasting WWE shows in France, a major asset for attracting an audience of enthusiasts.

AB1’s rebranding doesn’t stop at programming. The new graphic identity, inspired by the 80s to 2000s, is reminiscent of a sticker that we used to stick on our notebooks. This symbol combines both nostalgia and innovation. “AB1 is a modern channel, rooted in pop culture, celebrating nostalgia while looking to the future,” says Grynbaum. The slogan “Eternally a Fan!” reflects this duality by highlighting the audience’s passion for the content offered.

At the same time, Mediawan Thematics is developing its thematic streaming platforms, such as Explore for documentaries, Kitchen Mania for culinary content and Insomnia for genre films and series. Each platform offers a personalized experience, targeting specific audiences. Explore broadcasts exclusive documentaries like Navalny, While Kitchen Mania innovates with original formats such as Lunch with Elvira.

With this ambitious rebranding, AB1 establishes itself as an essential channel, combining modernity, pop culture and a deep attachment to nostalgia.