Alain Weill: A television visionary ready to reinvent L'Express

28 May 2024 / Interviews

Alain Weill, founder of BFMTV and former owner of Altice Média, has long harbored the ambition of owning a television channel. Since he acquired the L'Express group in 2019, he considers this approach essential to ensure the sustainability and transformation of the brand.

Alain Weill recently decided to apply to the Regulatory Authority for Audiovisual and Digital Communication (Arcom) to obtain a frequency on digital terrestrial television (DTT) in 2025. This initiative is part of the restoration of 15 channel set.

The businessman had the opportunity to present his project and his ambitions in detail on France Info this Tuesday. He was able to highlight his vision for L'Express TV as well as the objectives he wishes to achieve with this new channel.

Creator of BFMTV and RMC, Alain Weill sold these entities three years ago, but his expertise and his passion for the television sector remain intact. He has always expressed the desire to return to the television world, believing that this is crucial for the future of L'Express: "I have decided to work on the transformation and ensuring the sustainability of L'Express , a magnificent newspaper created more than 70 years ago.

In a context of transformation of the press, Alain Weill underlines the importance of diversification: “It is important to diversify, to also move towards sound, towards image, towards digital”. For him, a television channel is a decisive element in strengthening the L'Express brand and ensuring its development.

Alain Weill envisions L'Express TV as a channel dedicated to contemporary history and science, two themes that he considers crucial and popular with the public. The channel will also offer prime time programs and infotainment, but with an innovative and distinct approach from existing formats such as “Quotidien” or “C à vous”.

“We need to create a television channel consistent with the experience and DNA of L'Express,” he explains, adding that the channel must serve the interest of a large audience while offering more pluralism in the television universe.

Aware of the transformation in media consumption habits, Alain Weill foresees that L'Express TV will be available not only linearly but also in the form of a platform. Science television programs will also be broadcast in the form of short content on social networks such as TikTok, in order to reach a younger audience and combat fake news.

Despite the decline of linear television, Alain Weill remains convinced of the power of DTT: “DTT still remains an extremely powerful medium”. It aspires to offer “the best offer tomorrow” by focusing on essential themes such as contemporary history and science.

In short, Alain Weill, with his L'Express TV project, positions himself once again as an innovator in the French media landscape, ready to take on the challenges of the digital age while remaining faithful to the heritage and mission from L'Express.